GoldieBlox has created the perfect action figure for girls!

Disclosure of Material Connection: Some of the links in the post below are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

As you probably know by now we are HUGE fans of GoldieBlox toys. Both of my kids love building and creating then them. GoldieBlox breaks the mold and has created an action figure of Goldie that has nothing to do with dresses, make up or fashion! Finally a toy that shows girls can be engineers or anything besides a princess.

There are not enough dolls that show girls can be anything more than hair dresser, make up artists or princesses. Some to show dolls dressed as Doctors or Veterinarians or maybe even a computer tech, but those are just outfits on a Barbie. I want a doll for my daughter that shows that they can actually DO these jobs. Where are the sets for Computer Tech, or Scientists labs, or Engineers?

Don’t get my wrong my little #Diva loves dressing up as a princess or cheerleader or just to wear fun pretty clothes, but she also loves dressing up as Batman, Iron Man, a doctor or a builder too. Girls, and boys, should not be limited to what society has claimed are their roles. GoldieBlox has not only encouraged girls all over to look more closely at engineering but helped BOTH my kids break gender stereotypes.goldieblox-ad copy

My son plays with GoldieBlox. He doesn’t care that some of the parts are purple or pink or that the main character is a girl. In fact he has seen in games, movies and books that women can not only be in charge but do a good job at it. He likes My Little Pony and when another boy told him they were for girls he asked me and my response was this: “If Ponies were just for girls why would they have boy ponies?” So in our house Ponies are for everyone.

GoldieBlox literally breaks the mold in their latest video that introduces us to their new action figure (which my daughter wants very badly for Christmas).

GoldieBlox vs. the Big Sister Machine,” Big Sister prescribes her ideals of beauty and perfection to young girls. Little Sister – a girl inspired by Goldie – rebels against the mantra, breaking the girls free and leading them to a world of possibilities – all set to Metric’s “Help I’m Alive” hit.
“Popular dolls on the market today only hint at professional themes like entrepreneurism, medicine and science through wardrobe choices. Take a look at action figures built for boys and you’ll find strong, empowered characters. Our girls need just the same, yet they’re limited to choose from pink princesses and dress-up dolls. Other dolls are built for fashion, Goldie is built for action. “

The video is brilliant. See for yourself.

Now here is the info on the doll itself. I am even excited about my kids playing with this one!

“For the first time ever, Goldie comes to life as an action figure! More than just a doll, her articulated shoulders, hips, knees and joints along with specially designed hands and feet are designed for action. With the included construction kit, kids learn how to build Goldie a 13′ zipline and send her soaring!”

She comes with a ZIP LINE! Everyone should have this. Seriously a zip line for an action figure and it’s for girls?! As if it couldn’t get more awesome it also encourages spatial skills, basic engineering principles, and confidence in problem solving.  Skills, fun and breaking molds? I’ll be getting this one for sure.


“Tell me and I forget. Teach me and I remember. Involve me and I learn.”
~ Benjamin Franklin

Author: sandyz